The original intent was to try to get some notice for my writing - FAIL. Although it's my paper, there is rarely any of my news on there.
Value - the value of these papers in next to none as far as I'm concerned. The few I have been on have not brought any readers to my blogs, and certainly not any sales for my work.
Claims - IF you believe the claim, the papers are read by readers of the Wall Street Journal. A spurious claim at best, we can no more prove they aren't, than the paper can prove they are.
After all it is only a claim and you can make any claim you wish. Proving your claim is the hard part.